Are you worried about SOPA? Well, you should be. Whether or not have a site that hosts pirated content SOPA and PIPA could set precedents about the way we use the Internet and not just the technophiles like myself, but for all Americans. What Is SOPA And Why Should I Care? SOPA, the Stop [...]
Happy New Year Everyone! It’s 2012 and since I don’t expect the world to end like so many dooms day sayers I am looking into the future. At the beginning of every year experts and analyzers look at previous trends and make predictions on what’s suppose to happen in their industry. SEO and Internet Marketing is [...]
Today saddens me. Yahoo Site Explorer, one of the oldest SEO tools, is now gone. I loved Yahoo Site Explorer (YSE) and I used it regularly. Sure it wasn’t smart or very pretty but it always worked! Open Site Explorer from SEOMoz is much smarter but it get so much traffic I can barely use it. [...]
Earlier this month Google announced that there was an update to their algorithm making the Caffeine infrastructure even better at indexing fresh content. This new update is suppose to effect 35% of all searches, allowing Google users to retrieve information from pages that are only minutes old. Google elaborates: “We completed our Caffeine web indexing system last [...]
Google. Think for a moment about what Google means to you. When that name pops into my head words like “email”, “reliability”, “search” and “monopoly” come to mind. I think about their logo and I think about SEO. When I think of Yahoo! words like “downfall” come to mind along with “annoying ads”, “entertainment”, “slow [...]
A few days ago I got an email from Google about my Analytics account. Naturally I opened it and got the message in the image below: I didn’t request nor did I opt in for additional offers from Google so I was expecting to get this. An unsolicited email offering some type of service is [...]
If your campaign feels aimless go back and answer all of the questions you didn’t before. In no particular order look over these questions and answer them on behalf of your company. Who is my audience? Before you can know how to market you should know who you are marketing to. If your primary customers [...]
Are you failing at Social Media? If you are, you’re not alone. I’ve met a few people with failing Social Media campaigns. The first thing I ask is what is the goal of their Social Campaigns? More often than not, I get blank stares. You’d think that having a goal would be an obvious [...]
Spying on competitors may not be fun but it’s important. Whether you’re doing SEO, PPC or just looking to see how you fair against them it’s always good to have an eye on the “other guys”. There are a few tools out there that allow you to check out your competitor’s SEO stats but not [...]
Every so often I feel compelled to write about a marketing project I have worked on. I want to keep the story as real as possible but I also care about the privacy of client. This blog is about a former client, with some of the more identifiable elements changed or removed. A long, long [...]