Viral Video Success: A Case Study

The Rise of Gotye I think everyone by now as heard of Gotye and his hit “Somebody that I Use to know”. If you haven’t, where have you been?!?! It’s been all over Twitter, Facebook, Mashable and Youtube. Because of all the attention that this song got Gotye has broken into the American Music scene, […]

Interview with an Author: Alex Clermont

Self-promotion is one of the beauties of Social Media. A company, a dev team or a single person can build an entire business on Social Media Marketing. Although studies have shown that not every business can do it, for many others this is their best option. Take my brother, Alex Clermont for example. He’s an author […]