Are you failing at Social Media? If you are, you’re not alone.
I’ve met a few people with failing Social Media campaigns. The first thing I ask is what is the goal of their Social Campaigns? More often than not, I get blank stares. You’d think that having a goal would be an obvious first step but a lot of businesses skip this completely! It’s crucial to have a goal with any marketing endeavor and yet so many professional businesses seem to be aimless.
There is No Goal
If you don’t have a goal, how will you know you’ve acheived it?
How will you be able to measure success, failure or mis-steps. If you want to know how you are doing, you’re going to need to know what you want to accomplish and just having more followers isn’t going to cut it.
There is No Strategy
There are a lot more business that have a strategy than those that have a goal, which kind of surprises me. They know what they are going to post and how they are going to post it, what is okay to tweet and what is not. So as fantastic and as advantaced as these companies are, they are still not going to achieve much if they don’t have a goal they are reaching towards but back to the point.
Before any business can put itself out there it should know how do they want to represent themselves, how do they want to connect their profile with their website and vise versa. What is acceptable behavior and how will complaints online be handled.
All of these things need to be well thought out before you start so you can make sure that you’re getting the most out of social media instead of just wasting time.
There is No ‘Social’
I’m not sure how many times I need to tell people to stay social because I’ve haven’t reached that point yet. I’ve said it countless times and each time I do, they just cringe.
No one needs to know your companies R&D secrets or needs to see pics of drunken employees at office parties but if you’re not interesting, no one will care what you have to say.
Why should someone follow your fan page on a social platform if you are not being social? They can read your blog for updates, they can visit your products pages to buy. If someone is going to be a fan on Facebook you will need to be fan worthy.
Get Back on Track!
If any of these issues sound too familiar, don’t worry, there are easy ways to get your social media campaign back on track. If your campaign feels aimless go back and address the key points above. Just because things haven’t been going well doesn’t mean you can’t turn them around and we’ll go over that in the next blog post.