The Freshness Update- What Have We Learned


Freshness matters


Earlier this month Google announced that there was an update to their algorithm making the Caffeine infrastructure even better at indexing fresh content.

This new update is suppose to effect 35% of all searches, allowing Google users to retrieve information from pages that are only minutes old. Google elaborates:

“We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.” 

Read Google’s update announcement in it’s entirety to get the full scoop.

So after reading about this update what have we learned? Honestly not that much. Now before you think I’m crazy for saying that let me explain. I say we haven’t learned that much from the news because we knew since last year that fresh content was important. When Caffeine came out we knew that fresh content was a good thing; when time search filters were introduced to the Google search results page, we knew that having outdated sites could leave us behind and when SubHubBub was introduced we knew that lots of websites would benefit from providing the newest content possible.

Over and over again we’ve seen how important it was to have fresh content on our websites. This algo update just reinforces that. We know a little more and now we have stats on the number of searches it effects but you shouldn’t be that surprised by this news.

Now go update your website.